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John Heppenstall
John Heppenstall is the Director Of Marketing for WorkerBee.TV.
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Associations Using YouTube – AT YOUR OWN RISK
It’s like the live frog brought to a boil. Associations are not realizing the real danger that...
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It's Budget Time For 2019 - Yes You Can Include More Video.
It's getting to that time of year again when budgets are proposed, tweaked, and ultimately approved
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Do I Really Need to Change Content In Different Channels?
Only if you want success in growing membership and engaging existing members. Your members expect...
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The Multimedia Membership Journey - Recruit, Retain, Re-engage
Your members are the life-blood of your association. They are relying on you to provide them with...
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The Good and Bad of Predictable Content
We are toying with a new value statement at Association TV®. One of the words that we are...
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AI is Changing the Ad Game. Will Your Association Prosper?
Predictions are coming fast and furious about how Artificial Intelligence (AI) is about to the...
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Why Sponsors Look Elsewhere For Digital Solutions.
Today's Chief Marketing Officers (CMO's) consider associations to be behind the times when it comes...
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6 Tough Questions About Your Sponsorship Programs
As associations begin the necessary shift to non-dues revenue from member dues, a few tough...
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Strategic Video Workbook a hit at MM&C
It's amazing to think that every association executive that we talk with absolutely gets the fact...
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Want Better Conference Attendance? It's All About Education
92% of responses to an association member survey suggests that education is the number 1 reason why...
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