There is that great quote from Maimonides; " Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. The same can be said for an association being put in the position to build their own video content calendar and have that content serve members and sponsors alike.
Where does an association start?
Most associations are challenged to create a meaningful content calendar that spans all mediums, channels and association departments. Second, most associations don't realize that much of that content can be a source of non-dues revenue. How do you conceptualize, organize, and understand it all?
Wouldn't it be great if there was a tool available for an association to figure it all out?
Association TV® has done just that. Our Association Workbook is the enabler to allow an association to create meaningful video content from all departments, understand where and when it should be distributed and what content can be monetized.
Many associations have found the workbook to be the breakthrough that they needed to get all of the departments collaborating together on content and to create content that will keep their membership and sponsors engaged.
Filling out the workbook takes about 45 minutes to an hour. Our online version of the workbook does all the revenue calculations for you. This is the best hour that you will spend for your association this year. Click here to access your workbook.
You now have the power to use video strategically and own your content year after year...
Feels good to know how to fish doesn't it?
Association TV® is a division of WorkerBee.TV
Dan Stevens is president of WorkerBee.TV and is a sought after guest speaker on association trends.