If you’ve already decided to move your association from analog to digital, you need to start thinking about how you will implement those changes in your organization. Digital transformation is all about collaboration, and it’s important to make sure your association uses a holistic approach to digital solutions.
Do you have an internal team ready to go? If not, do you have the resources available to build or hireone? If you do, assembling a team with members from every department of your organization is an ideal solution. After all, they would know your organizational objectives better than any outside partner or agency. However, if this is a new initiative for you, be mindful when building your digital engagement team. Solely using internal resources can leave critical projects or initiatives stalled in the event of employee turnover or absence, resulting in the need to play catch-up while a new team member is brought up to speed.
On the other hand, if you partner with a knowledgeable industry vendor, you can develop consistent and predictable project outcomes. Pairing internal experts with contractors and partners to complement your existing resources will ensure that your strategies are aligned with industry benchmarks. These third parties are the experts who keep up-to-date with the latest trends and techniques to enhance their offerings. By engaging them in your process, you position your own organization as a thought leader and legitimize the expertise of your partners. Leverage the experiences of industry experts and stay ahead of the curve when it comes to the ever-changing world of digital engagement trends.
Find more ways to navigate your digital transformation and create a holistic culture of change within your association in Chapter 9 of this book.
And check out our Association Insights series for expert advice from WorkerBee.TV President Dan Stevens on a variety of topics impacting associations today.
Chapter 9:Can your association change at the pace of change?