Industry Insights

From the Association TV Thought Leaders

Build it and They Will Come: Why Associations Need Video Programming to Attract New Members

Posted by Randell Mauricio on Jun 20, 2018 6:23:37 AM

 

The times they are a-changin'.

Oh, yes they are. Over the last few weeks, I’ve noticed some things that have caused me to stop and think about how our viewing and media consumption habits have changed.
 

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6 Tough Questions About Your Sponsorship Programs

Posted by John Heppenstall on Jun 14, 2018 9:41:09 AM

As associations begin the necessary shift to non-dues revenue from member dues, a few tough questions will need to be asked about your current sponsorship model.

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Is Your Digital Inventory Deep Enough For Your Sponsors?

Posted by Dan Stevens on Jun 8, 2018 10:14:07 AM

As dues revenue begin their inevitable decline, associations will have to turn to sponsorships and other non-dues revenue opportunities to take up the slack.  Do you have the digital inventory to grow your sponsorship?

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Strategic Video Workbook a hit at MM&C

Posted by John Heppenstall on May 31, 2018 9:36:53 AM

It's amazing to think that every association executive that we talk with absolutely gets the fact that they need to step up their video content. Where most get stuck is figuring out where to start. Well, I think we have nicely solved that problem with an easy to follow workbook.

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Associations and Online Education

Posted by Breanna Perrelli on May 23, 2018 11:00:18 AM

Associations are as relevant as ever, but the factors that attract and retain members are completely different than they once were. While in the past, people joined associations for a sense of camaraderie, today the driving force behind association membership is education.

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I interviewed a Google employee, and what I learned about marketing was eye-opening

Posted by Randell Mauricio on May 15, 2018 9:03:21 AM

Last week during a business conference, I had the opportunity to interview a Google employee who works in the area of marketing – and what he shared with me underscored every organization’s need for content.

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The Benefits of Daily Recaps

Posted by Tara Chawla on May 10, 2018 10:18:00 AM

Many Associations deliver their best content of the year at conferences or annual events. While a Conference Recap video can be a great way to summarize the event and act as a promotional tool for next year’s conference, Daily Recaps add immediacy, engagement and excitement to the current event.

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3 Reasons Posting to Social Media Will Hurt Your Association

Posted by Dan Stevens on Apr 25, 2018 6:26:04 AM

Most of us are routinely posting member information and video to social media. What was once thought of as best practice should now be considered a non-starter for associations eager to keep members.

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Using Your Content Calendar as Part of Your Association's Strategic Plan

Posted by Dan Stevens on Apr 18, 2018 10:39:12 AM

Strategic planning is a big part of keeping your association relevant and growing. All departments of your association need to work together in the planning process to achieve the big goals that you set out. Your content calendar should be a big part of the strategic planning process...

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Associations: What's the Ideal Video Length?

Posted by Randell Mauricio on Apr 14, 2018 10:48:02 AM

At Association TV®, we’re often asked by associations how long their videos should be. The answer is – it depends. It depends on what your objective is with a specific video, and more importantly, at what stage of the learning or conversion cycle is your target audience in.

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