Industry Insights

From the Association TV Thought Leaders

It's Budget Time For 2019 - Yes You Can Include More Video.

Posted by John Heppenstall on Oct 16, 2018 10:29:32 AM

It's getting to that time of year again when budgets are proposed, tweaked, and ultimately approved or cut. If you're thinking you need to keep your video budget to a minimum, think again...

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Topics: Insider

Teach an Association to Fish...

Posted by Dan Stevens on Oct 2, 2018 12:30:38 PM

There is that great quote from Maimonides; " Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.  The same can be said for an association being put in the position to build their own video content calendar and have that content serve members and sponsors alike. 

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Topics: Insider

Do I Really Need to Change Content In Different Channels?

Posted by John Heppenstall on Sep 24, 2018 9:32:13 AM

Only if you want success in growing membership and engaging existing members.  Your members expect content to be native to the channel.  If you're not doing that - you risk a lot of different scenarios... none of them good.

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You Would Be Surprised At Which Group Cares More About Content

Posted by Dan Stevens on Sep 14, 2018 7:21:37 AM

It's no surprise that the content that you produce for members is critical to keeping your association relevant. What is surprising is which member demographic is the most interested in your content.

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Topics: Insider

The Multimedia Membership Journey - Recruit, Retain, Re-engage

Posted by John Heppenstall on Sep 4, 2018 10:45:52 AM

Your members are the life-blood of your association. They are relying on you to provide them with rich relevant, entertaining educational content. They are  also expecting you to provide this content in a manner that is easy to consume, visually appealing, and mobile friendly. 

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Topics: Insider

Free Video Content

Posted by Dan Stevens on Aug 22, 2018 5:02:16 AM

FREE VIDEO!  Sounds too good to be true?  It's not.

We know that video can be expensive; we also know that video is the content that your membership and sponsors are craving. Your sponsors know that your members are 10x more likely to watch a video than to read similar content. Sponsors and advertisers will pay for your video content. All you need is the right partner to put it all together.  To wrap your head around how your video content can be free, let's look at how your association magazine works.

Think of your video content like an association magazine.

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Topics: Insider

The Good and Bad of Predictable Content

Posted by John Heppenstall on Aug 15, 2018 9:34:50 AM

We are toying with a new value statement at Association TV®.  One of the words that we are considering in our soon to be released statement is predictable.  Understanding that predictable can be taken a couple of ways, we wanted to share with you our thoughts on why this is an important word. 

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Members Need to Know Your Value

Posted by Dan Stevens on Aug 8, 2018 6:30:59 AM

The success of your association is based on your members finding value in belonging. Are you doing all you can to ensure that the value you deliver is front and center for members to see?

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Topics: Insider

AI is Changing the Ad Game.  Will Your Association Prosper?

Posted by John Heppenstall on Jul 26, 2018 9:55:39 AM

Predictions are coming fast and furious about how Artificial Intelligence (AI) is about to the change the advertising game. How will this effect your association, sponsorship, and most of all your membership?

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Topics: Insider

Everybody Wants To Be An Expert...Including Your Sponsors

Posted by Dan Stevens on Jul 18, 2018 8:16:46 AM

I've yet to meet someone that doesn't want to be an expert. Being an expert means that you command the respect of your audience. People trust experts. People look up to experts. If your association audience thought of your sponsors as experts, could you command a premium for that partnership?

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