Industry Insights

From the Association TV Thought Leaders

The 7 Stages of Social Media

Posted by Dan Stevens on Jan 28, 2019 7:25:39 AM

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media. 

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You Should Be Saving 20% to 120% On Your Videos

Posted by John Heppenstall on Jan 22, 2019 2:20:47 PM

When most people hear about savings of 50% or more, they think it's either Black Friday or a loss leader.  By following the process laid out by Association TV®, these savings and higher are in reach for your video budget.

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Member Micro Learning Perfect for Video

Posted by Dan Stevens on Jan 10, 2019 12:09:47 PM

As time becomes more scarce for your members,  their learning needs to be done in a shorter time frame. The new buzz word for association education is Micro Learning.  Are you set up for this new trend?

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Social Media - Not the Place to Post Your Content in 2019

Posted by John Heppenstall on Jan 2, 2019 9:46:03 AM

If you want to make a content splash in 2019 - you want to use an eyedropper for your social media posts.

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Posting Quality - Yes It Matters

Posted by Dan Stevens on Dec 20, 2018 9:29:03 AM

Like the old saying goes... you only get one chance to make a great first impression.  Every post you make needs to be the best it can be - including video.

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Your Association's Relevancy Erodes Every 8 Seconds.

Posted by John Heppenstall on Dec 12, 2018 7:32:01 AM

Every 8 seconds another boomer retires. This means that your membership is shifting to a millennial base. Are you doing enough to engage and inspire this digital first generation?

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Would You Hire an Employee That Gave 50% of Their Salary Back?

Posted by Dan Stevens on Dec 6, 2018 9:34:25 AM

What if you could hire a person that would have a significant positive impact on membership and engagement, build and produce your entire content calendar, and every year, would give you at least half of their salary back.  Would you hire that person?

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The "Why" Of Owning Your Intellectual Association Space

Posted by John Heppenstall on Nov 29, 2018 11:37:14 AM

We often talk about the importance of the "Why" in our marketing. The "Why" is the true reason why people engage or buy from you.  Here are some "Whys" for you to think about relating to owning your association's intellectual space.

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Be Thankful For Member Comments

Posted by Dan Stevens on Nov 21, 2018 8:41:57 AM

We all know that it's sometimes hard to listen to and respond to member comments.  Members are often critical of association value.  To retain and grow members, we need to be in a position to act on feedback - both positive and negative.

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Associations Using YouTube – AT YOUR OWN RISK

Posted by John Heppenstall on Nov 12, 2018 6:15:24 PM

 It’s like the live frog brought to a boil. Associations are not realizing the real danger that grows everyday by placing their videos on YouTube.

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