Industry Insights

From the Association TV Thought Leaders

The "Why" Of Owning Your Intellectual Association Space

Posted by John Heppenstall on Nov 29, 2018 11:37:14 AM

We often talk about the importance of the "Why" in our marketing. The "Why" is the true reason why people engage or buy from you.  Here are some "Whys" for you to think about relating to owning your association's intellectual space.

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Be Thankful For Member Comments

Posted by Dan Stevens on Nov 21, 2018 8:41:57 AM

We all know that it's sometimes hard to listen to and respond to member comments.  Members are often critical of association value.  To retain and grow members, we need to be in a position to act on feedback - both positive and negative.

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Associations Using YouTube – AT YOUR OWN RISK

Posted by John Heppenstall on Nov 12, 2018 6:15:24 PM

 It’s like the live frog brought to a boil. Associations are not realizing the real danger that grows everyday by placing their videos on YouTube.

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Membership and Content Evolving Like TV

Posted by Dan Stevens on Nov 1, 2018 9:18:26 AM

For those of us that have been through the evolution of TV from FREE access to today's streaming subscription model, the  evolution of membership dues and online content are following the same progression...

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Content Hungry Associations Know To Start With Video

Posted by Dan Stevens on Oct 23, 2018 1:02:10 PM

The key to every association's success in the future will be their ability to create meaningful content quickly and efficiently for their stakeholders. Starting your content planning with video makes the rest easy.

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It's Budget Time For 2019 - Yes You Can Include More Video.

Posted by John Heppenstall on Oct 16, 2018 10:29:32 AM

It's getting to that time of year again when budgets are proposed, tweaked, and ultimately approved or cut. If you're thinking you need to keep your video budget to a minimum, think again...

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Teach an Association to Fish...

Posted by Dan Stevens on Oct 2, 2018 12:30:38 PM

There is that great quote from Maimonides; " Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.  The same can be said for an association being put in the position to build their own video content calendar and have that content serve members and sponsors alike. 

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Do I Really Need to Change Content In Different Channels?

Posted by John Heppenstall on Sep 24, 2018 9:32:13 AM

Only if you want success in growing membership and engaging existing members.  Your members expect content to be native to the channel.  If you're not doing that - you risk a lot of different scenarios... none of them good.

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You Would Be Surprised At Which Group Cares More About Content

Posted by Dan Stevens on Sep 14, 2018 7:21:37 AM

It's no surprise that the content that you produce for members is critical to keeping your association relevant. What is surprising is which member demographic is the most interested in your content.

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The Multimedia Membership Journey - Recruit, Retain, Re-engage

Posted by John Heppenstall on Sep 4, 2018 10:45:52 AM

Your members are the life-blood of your association. They are relying on you to provide them with rich relevant, entertaining educational content. They are  also expecting you to provide this content in a manner that is easy to consume, visually appealing, and mobile friendly. 

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