Industry Insights

From the Association TV Thought Leaders

Will Your Members Cut You or Keep You in the Next Downturn...

Posted by John Heppenstall on Feb 20, 2019 11:41:52 AM

We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary.  Where do you think your association's membership fits in?

Read More

Topics: Insider

Why You Can't Compete Against Social AI

Posted by Dan Stevens on Feb 15, 2019 8:20:37 AM

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

Read More

Topics: Insider

Facebook. Let's Be Concerned...

Posted by John Heppenstall on Feb 5, 2019 10:02:46 AM

It's becoming more and more evident that the social media giant's end game as a data collector  and an AI manipulator may be just the start of something more sinister.

Read More

Topics: Insider

The 7 Stages of Social Media

Posted by Dan Stevens on Jan 28, 2019 7:25:39 AM

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media. 

Read More

Topics: Insider

You Should Be Saving 20% to 120% On Your Videos

Posted by John Heppenstall on Jan 22, 2019 2:20:47 PM

When most people hear about savings of 50% or more, they think it's either Black Friday or a loss leader.  By following the process laid out by Association TV®, these savings and higher are in reach for your video budget.

Read More

Topics: Insider

Member Micro Learning Perfect for Video

Posted by Dan Stevens on Jan 10, 2019 12:09:47 PM

As time becomes more scarce for your members,  their learning needs to be done in a shorter time frame. The new buzz word for association education is Micro Learning.  Are you set up for this new trend?

Read More

Topics: Insider

Social Media - Not the Place to Post Your Content in 2019

Posted by John Heppenstall on Jan 2, 2019 9:46:03 AM

If you want to make a content splash in 2019 - you want to use an eyedropper for your social media posts.

Read More

Topics: Insider

Posting Quality - Yes It Matters

Posted by Dan Stevens on Dec 20, 2018 9:29:03 AM

Like the old saying goes... you only get one chance to make a great first impression.  Every post you make needs to be the best it can be - including video.

Read More

Topics: Insider

Your Association's Relevancy Erodes Every 8 Seconds.

Posted by John Heppenstall on Dec 12, 2018 7:32:01 AM

Every 8 seconds another boomer retires. This means that your membership is shifting to a millennial base. Are you doing enough to engage and inspire this digital first generation?

Read More

Topics: Insider

Would You Hire an Employee That Gave 50% of Their Salary Back?

Posted by Dan Stevens on Dec 6, 2018 9:34:25 AM

What if you could hire a person that would have a significant positive impact on membership and engagement, build and produce your entire content calendar, and every year, would give you at least half of their salary back.  Would you hire that person?

Read More

Topics: Insider

Leave A Reply

Insider Thoughts on the Strategic Use of Video

GET REGULAR POSTS TO YOUR INBOX THAT CREATE VALUE FOR YOUR ASSOCIATION

You're busy.  We get that.  Get what you need to leverage the power of video in bite size pieces from the thought leaders at Association TV®.  Fill out the form below and we'll send you posts two or three times per week that are thought provoking and value based.  You can unsubscribe at any time.  

View our Privacy Policy

Take Advantage of other great content from Association TV®:

Subscribe to Email Updates

Recent Posts

Posts by Topic