Associations are as relevant as ever, but the factors that attract and retain members are completely different than they once were. While in the past, people joined associations for a sense of camaraderie, today the driving force behind association membership is education.
According to recent survey conducted by ASAE, 92% of association conference attendance is driven by education - and this figure is true across all age groups.
Unfortunately, as resources shrink, access to one annual event may not be enough education for a professional or business to justify their yearly membership dues.
Online learning is a fantastic way to provide year-round education, badging and even accreditation.
One of the key benefits to online learning, is that it's not confined to a one-time event. Members can learn at their own pace, on their own time - and in doing so, they make your association a key part of their professional development journey.
Finding themselves in an increasingly dynamic regulatory climate, College Student Educators International (ACPA) in partnership with Association TV® and Professor Peter Lake, devised a solution.
They developed Compliance U, an on-demand video education platform designed to satisfy ACPA members' needs for compliance education and professional development.
Since its launch, the platform been a resounding success. In the first three months alone, Compliance U's first two on-demand courses received 4,000+ views.
Watch the video below to find out more about how ACPA built this successful program and how you can use similar principles to supplement your association's educational programming.
Looking to push the easy button for your association's online learning? Schedule a demo by clicking on the button below of the Association TV® platform. The platform is a big part of the success story powering the online learning for Compliance U.
Association TV® is part of WorkerBee.TV
Breanna Perrelli is a Producer with WorkerBee.TV