Industry Insights

From the Association TV Thought Leaders

John Heppenstall

John Heppenstall
John Heppenstall is the Director Of Marketing for WorkerBee.TV.

Recent Posts

Your Association's Relevancy Erodes Every 8 Seconds.

Posted by John Heppenstall on Dec 12, 2018 7:32:01 AM

Every 8 seconds another boomer retires. This means that your membership is shifting to a millennial base. Are you doing enough to engage and inspire this digital first generation?

Read More

Topics: Insider

The "Why" Of Owning Your Intellectual Association Space

Posted by John Heppenstall on Nov 29, 2018 11:37:14 AM

We often talk about the importance of the "Why" in our marketing. The "Why" is the true reason why people engage or buy from you.  Here are some "Whys" for you to think about relating to owning your association's intellectual space.

Read More

Topics: Insider

Associations Using YouTube – AT YOUR OWN RISK

Posted by John Heppenstall on Nov 12, 2018 6:15:24 PM

 It’s like the live frog brought to a boil. Associations are not realizing the real danger that grows everyday by placing their videos on YouTube.

Read More

Topics: Insider

It's Budget Time For 2019 - Yes You Can Include More Video.

Posted by John Heppenstall on Oct 16, 2018 10:29:32 AM

It's getting to that time of year again when budgets are proposed, tweaked, and ultimately approved or cut. If you're thinking you need to keep your video budget to a minimum, think again...

Read More

Topics: Insider

Do I Really Need to Change Content In Different Channels?

Posted by John Heppenstall on Sep 24, 2018 9:32:13 AM

Only if you want success in growing membership and engaging existing members.  Your members expect content to be native to the channel.  If you're not doing that - you risk a lot of different scenarios... none of them good.

Read More

The Multimedia Membership Journey - Recruit, Retain, Re-engage

Posted by John Heppenstall on Sep 4, 2018 10:45:52 AM

Your members are the life-blood of your association. They are relying on you to provide them with rich relevant, entertaining educational content. They are  also expecting you to provide this content in a manner that is easy to consume, visually appealing, and mobile friendly. 

Read More

Topics: Insider

The Good and Bad of Predictable Content

Posted by John Heppenstall on Aug 15, 2018 9:34:50 AM

We are toying with a new value statement at Association TV®.  One of the words that we are considering in our soon to be released statement is predictable.  Understanding that predictable can be taken a couple of ways, we wanted to share with you our thoughts on why this is an important word. 

Read More

AI is Changing the Ad Game.  Will Your Association Prosper?

Posted by John Heppenstall on Jul 26, 2018 9:55:39 AM

Predictions are coming fast and furious about how Artificial Intelligence (AI) is about to the change the advertising game. How will this effect your association, sponsorship, and most of all your membership?

Read More

Topics: Insider

Why Sponsors Look Elsewhere For Digital Solutions.

Posted by John Heppenstall on Jul 9, 2018 7:37:04 AM

Today's Chief Marketing Officers (CMO's) consider associations to be behind the times when it comes to digital solutions. This is hurting your ability to grow non-dues revenue. Here are some ideas on how you can change that attitude and start attracting digital opportunities. 

Read More

Topics: Insider

6 Tough Questions About Your Sponsorship Programs

Posted by John Heppenstall on Jun 14, 2018 9:41:09 AM

As associations begin the necessary shift to non-dues revenue from member dues, a few tough questions will need to be asked about your current sponsorship model.

Read More

Topics: Insider

Leave A Reply

Insider Thoughts on the Strategic Use of Video

GET REGULAR POSTS TO YOUR INBOX THAT CREATE VALUE FOR YOUR ASSOCIATION

You're busy.  We get that.  Get what you need to leverage the power of video in bite size pieces from the thought leaders at Association TV®.  Fill out the form below and we'll send you posts two or three times per week that are thought provoking and value based.  You can unsubscribe at any time.  

View our Privacy Policy

Take Advantage of other great content from Association TV®:

Subscribe to Email Updates

Recent Posts

Posts by Topic