Industry Insights

From the Association TV Thought Leaders

John Heppenstall

John Heppenstall
John Heppenstall is the Director Of Marketing for WorkerBee.TV.

Recent Posts

Will Your Members Cut You or Keep You in the Next Downturn...

Posted by John Heppenstall on Feb 20, 2019 11:41:52 AM

We all know what happens in an economic downturn. People lose jobs, and those with jobs are likely to cut expenditures that are not absolutely necessary.  Where do you think your association's membership fits in?

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Topics: Insider

Facebook. Let's Be Concerned...

Posted by John Heppenstall on Feb 5, 2019 10:02:46 AM

It's becoming more and more evident that the social media giant's end game as a data collector  and an AI manipulator may be just the start of something more sinister.

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Topics: Insider

You Should Be Saving 20% to 120% On Your Videos

Posted by John Heppenstall on Jan 22, 2019 2:20:47 PM

When most people hear about savings of 50% or more, they think it's either Black Friday or a loss leader.  By following the process laid out by Association TV®, these savings and higher are in reach for your video budget.

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Topics: Insider

Social Media - Not the Place to Post Your Content in 2019

Posted by John Heppenstall on Jan 2, 2019 9:46:03 AM

If you want to make a content splash in 2019 - you want to use an eyedropper for your social media posts.

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Topics: Insider

Your Association's Relevancy Erodes Every 8 Seconds.

Posted by John Heppenstall on Dec 12, 2018 7:32:01 AM

Every 8 seconds another boomer retires. This means that your membership is shifting to a millennial base. Are you doing enough to engage and inspire this digital first generation?

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Topics: Insider

The "Why" Of Owning Your Intellectual Association Space

Posted by John Heppenstall on Nov 29, 2018 11:37:14 AM

We often talk about the importance of the "Why" in our marketing. The "Why" is the true reason why people engage or buy from you.  Here are some "Whys" for you to think about relating to owning your association's intellectual space.

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Topics: Insider

Associations Using YouTube – AT YOUR OWN RISK

Posted by John Heppenstall on Nov 12, 2018 6:15:24 PM

 It’s like the live frog brought to a boil. Associations are not realizing the real danger that grows everyday by placing their videos on YouTube.

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Topics: Insider

It's Budget Time For 2019 - Yes You Can Include More Video.

Posted by John Heppenstall on Oct 16, 2018 10:29:32 AM

It's getting to that time of year again when budgets are proposed, tweaked, and ultimately approved or cut. If you're thinking you need to keep your video budget to a minimum, think again...

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Topics: Insider

Do I Really Need to Change Content In Different Channels?

Posted by John Heppenstall on Sep 24, 2018 9:32:13 AM

Only if you want success in growing membership and engaging existing members.  Your members expect content to be native to the channel.  If you're not doing that - you risk a lot of different scenarios... none of them good.

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The Multimedia Membership Journey - Recruit, Retain, Re-engage

Posted by John Heppenstall on Sep 4, 2018 10:45:52 AM

Your members are the life-blood of your association. They are relying on you to provide them with rich relevant, entertaining educational content. They are  also expecting you to provide this content in a manner that is easy to consume, visually appealing, and mobile friendly. 

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