Jen Walichnowski

Atomization: Breaking It Down.

More than any other group, associations have captured audiences with specific needs and access to a...

Don't Work Harder; Work Smarter. Stay Organized!

Hopefully, I’m not just speaking for myself when I say, a large portion of our lives is spent...

Membership; What's In It For Me?

Hi! Friendly millennial here again, this time with a question that you should be able to answer -...

Social Media - at your own risk.

Social media is a valuable tool but should be used delicately. Think screwdriver, not sledgehammer....

Boomers vs. Millennials: Differences & Similarities

Do you know what the biggest difference is between boomers and their younger counterparts? How they...

Communication is Key: Where are your members going for information?

In today’s fast-paced world, you need to be able to communicate quickly and effectively with your...

I'm judging you - and so are your members.

I’m judging you - and so are your members First impressions matter. So much so that there have been...

Notes from a Millennial: has your association gone digital yet?

Hi! Resident Millennial here to give you my take on this whole going digital thing. First things...

Budgeting for 2020

When you begin budgeting for 2020, consider how cross-departmental planning can lead to video...

When to get technical: 2 considerations when starting a video project

Associations are a great resource for their members. Guiding them through your content, educating...