Industry Insights

From the Association TV Thought Leaders

Using Your Content Calendar as Part of Your Association's Strategic Plan

Posted by Dan Stevens on Apr 18, 2018 10:39:12 AM

Strategic planning is a big part of keeping your association relevant and growing. All departments of your association need to work together in the planning process to achieve the big goals that you set out. Your content calendar should be a big part of the strategic planning process...

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Associations: What's the Ideal Video Length?

Posted by Randell Mauricio on Apr 14, 2018 10:48:02 AM

At Association TV®, we’re often asked by associations how long their videos should be. The answer is – it depends. It depends on what your objective is with a specific video, and more importantly, at what stage of the learning or conversion cycle is your target audience in.

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Want Better Conference Attendance? It's All About Education

Posted by John Heppenstall on Apr 4, 2018 11:14:27 AM

92% of responses to an association member survey suggests that education is the number 1 reason why they would attend a conference. Are you doing all you can to ensure that your education sessions are matching your member's expectations?

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Facebook Troubles Should be a Reminder That Social Media is Your Competition

Posted by Dan Stevens on Mar 29, 2018 9:24:14 AM

It was a little odd to see Mark Zuckerberg apologize for their data hiccup last week. Most of us can see through the thin veil of PR deflection and understand that data is really what Facebook is selling now and into the future. You may want to parlay this scandal to remind your members that social media does have a cost.

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Conference Recaps: Maintaining Balance Between Editorial and Sponsored Content 

Posted by Breanna Perrelli on Mar 20, 2018 9:26:57 AM

Most associations wouldn't think twice about offering its associate advertisers space in a magazine or directory. However, these same organizations struggle to visualize how video could be sold in the same way. In this blog, we discuss how MHI used it's conferences to create advertising revenue using video.

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3 Sources to Consider When Defining Your Video Content Calendar

Posted by Randell Mauricio on Mar 15, 2018 11:13:38 AM

“We’re ready to develop a content calendar… but how do we know which video topics will resonate with our members?”

Hands down this is one of the most commonly asked questions by associations as they take the first steps towards launching their Association TV® video program.

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Why Your Sponsors Want to Be Experts to Your Members

Posted by John Heppenstall on Mar 7, 2018 11:28:20 AM

Are you starting to see sponsors and partners becoming lukewarm to the usual conference sponsorships?  Maybe they are looking for more from you...

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Sponsors... What They Don't Know Can Hurt You.

Posted by John Heppenstall on Feb 27, 2018 2:54:00 PM

Are you being proactive to let your sponsors know about new opportunities for partnerships? Don't wait to long... What they don't know can hurt you.

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Using Video as Bait For New Association Members in Social Media

Posted by John Heppenstall on Feb 21, 2018 11:26:47 AM

When you're casting for big fish, you need to use the right bait and know where the fish are biting.  The same is true when you are engaging prospective members for your association.

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Surprising Feedback from Attendees on “Trends Impacting Associations" Webinar

Posted by Dan Stevens on Feb 12, 2018 11:11:20 AM

Our webinar that we hosted last month created some interesting attendee feedback. See their surprising answers when you Click here or on the video below...

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