Industry Insights

From the Association TV Thought Leaders

Could Your Association Survive Without Dues?

Posted by John Heppenstall on Nov 13, 2017 11:00:00 AM

That my friends is the million-dollar question. A non-dues association world is now on the radar thanks to a number of disruptive influences including millennial membership and access to free information.

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Disrupting Trends Will Effect Your Association

Posted by John Heppenstall on Nov 7, 2017 9:57:12 AM

Disruption. It's a word that nobody likes. Yet it's something that effects every aspect of the way we live and the way we do business.

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WorkerBee.TV Welcomes Susan Steeley Welter, Vice President of Business Development, Association TV®

Posted by John Heppenstall on Oct 30, 2017 10:00:00 AM

Dan Stevens, president of WorkerBee.TV is pleased to announce that Susan Steeley Welter has joined the team as Vice President of Business Development, Association TV®. 

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is youtube an association friend or a trojan horse?

Posted by John Heppenstall on Oct 23, 2017 12:30:00 PM

Many associations default to placing their videos on YouTube as part of their content distribution strategy. Does this help your engagement or does it steer your members away from your content?

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The Day My Association Downsized

Posted by John Heppenstall on Oct 11, 2017 1:00:00 PM
We've all seen the trends - some more than others. With membership declining and conference attendance slipping, what will be the inevitable outcome?
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What’s Worth More to a Sponsor? An Event Buy – or an Annual Buy?

Posted by John Heppenstall on Oct 3, 2017 2:59:51 PM

Your sponsors are just like you. Their resources are stretched and many of their team members are wearing many hats.

Like you, their time is at a premium. 

Here’s an idea that will save both of you time and ultimately drive more value for your sponsor.

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Live Stream Transforms CruiseTV, Driving Engagement and Reach

Posted by John Heppenstall on Sep 28, 2017 10:27:29 AM

 

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Are you Digitally Relevant to Your Members and Sponsors?

Posted by John Heppenstall on Sep 26, 2017 5:08:11 AM

It's one thing to be relevant in person, but it is quite another to be digitally relevant. Your member is bombarded with over 3500 messages per day. What are you doing to stay top of mind? Also do your sponsors see your conference buy as a real return on investment?  Or are they distracted by better opportunities...

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Millennials and Video Content Marketing go Hand in Hand

Posted by John Heppenstall on Sep 19, 2017 7:08:08 AM

Successful associations understand that millennials will make up the majority of their membership in just 10 short years. What can your association do to attract and retain the generation that grew up with digital technology?

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Your Video should give you at least 4 content pieces

Posted by John Heppenstall on Sep 11, 2017 7:07:00 AM

As most associations are challenged to keep up with the content game, I thought I would add my thoughts on how you can stretch your content to multiple posts out of a single video...

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