Industry Insights

From the Association TV Thought Leaders

What would you do with 50% more attendees to your conference?

Posted by John Heppenstall on Apr 21, 2017 8:20:33 AM

The first thing that you would do is say this is probably a scam because we would never see that increase from our membership...

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Association TV's Platform ensures Best practice

Posted by John Heppenstall on Apr 18, 2017 5:49:48 AM

A lot of our association clients are not that technical. That's why we designed Association TV's video player to be easy to use, and virtually guarantee that your video production and distribution are going to follow industry best practice.  From content planning to creation, to distribution, our Association TV® platform and services guide you all the way, following video best practices to maximize time on your website, SEO, member engagement, and monetization. 

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Monetization is the secret sauce...

Posted by John Heppenstall on Apr 12, 2017 6:33:22 AM

As a relatively new member of the WorkerBee.TV team, I have the opportunity to understand what is driving the crazy success that Association TV® has enjoyed over the past 2 years. 

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Sell Backwards to Maximize Sponsorship

Posted by John Heppenstall on Apr 10, 2017 7:33:58 AM

A great way to increase non-dues revenue for your association is to provide sponsors with more opportunities to purchase properties at your conference.   One way that we have seen tremendous growth in this area is to create a "recap video strategy".   

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Create non-dues revenue with video

Posted by John Heppenstall on Apr 6, 2017 5:05:31 AM

We understand that all associations are looking for ways to increase non-dues revenue.   Association TV® video platform supports a number of advertising, sponsorship, pay-per-view, syndication, and subscription revenue models. Solutions can be stand-alone or integrate with more traditional sponsorship to enhance your existing programs with video. We can help you plan the right mix of video solutions and you choose whether the sales of these services are internal, outsourced or both.

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Conversion or Creation? Content is Key.

Posted by John Heppenstall on Apr 3, 2017 10:11:40 AM

The number one challenge for progressive associations today is to produce enough content for members to consume.   This is a daunting task for most, as association resources are limited and stretched to the max. How do create meaningful content in the volume required?

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What makes the Association TV video player so special?

Posted by John Heppenstall on Mar 30, 2017 1:09:50 PM

We talk a lot about the strategy on how to leverage your videos to achieve association goals.  The reason that Association TV has been so successful in helping associations with this task is our process and our propiretary video player.

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5 Steps to When to use a pay-wall on videos

Posted by Dan Stevens on Mar 28, 2017 3:18:15 PM

It sounds easy.  Put up a pay-wall and charge people for video access to fund your video programming and perhaps even make additional non-dues revenue for your association.  But, the challenges are many:

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Filming Video at Events means content all year long

Posted by Dan Stevens on Mar 22, 2017 4:15:58 PM

For many associations, their events are the highlight of the year for all.  They generate needed revenue from members, sponsors and exhibitors.  Association events and conferences generate connection between members and the association.  They inspire the future committee members and board members that associations need to continue to grow and maintain relevancy with members.

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E-Book on The True cost to Do Video in-house

Posted by John Heppenstall on Mar 20, 2017 1:10:21 PM

Do you know the true costs to your association to produce video? 

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