Industry Insights

From the Association TV Thought Leaders

The future is now with your future content

Posted by John Heppenstall on Jul 19, 2017 10:56:08 AM

Well that's a confusing blog title.  But it makes sense when it comes to content creation using video...

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Your members want to be educated... and entertained

Posted by John Heppenstall on Jul 7, 2017 6:20:44 AM

Why do members belong?   Once you get past the networking piece, the real reason why most members are part of an association is education. 

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Yes, we can help with sponsorship

Posted by John Heppenstall on Jun 30, 2017 11:52:24 AM

I find the whole sponsorship piece intriguing for association conferences.   The usual hampster wheel is that you call up "Bob" and ask if he would do the same sponsorship as last year.  "Bob" knows that it is in his budget so he gives the green light.

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Why would you want 3 different platforms to confuse your audience?

Posted by John Heppenstall on Jun 26, 2017 5:23:06 AM

I've been to a few association sites in the last couple of weeks, and notice that there are different platforms for different applications.

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We do our association video in house and we have a video player

Posted by John Heppenstall on Jun 20, 2017 4:03:14 AM

Got this theme from a prospect that I was talking to last week.  They have done a nice job of creating a ton of video and have placed it well on their website.  They have chosen not to have sponsored video content on their site.  I respect that.

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No, We just hired a Videographer for that...

Posted by John Heppenstall on Jun 16, 2017 7:39:58 AM

I guess I am not a great communicator.  This is a typical response that I get when I am sharing the virtues of Association TV® with a prospect.

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Video is Complex...But is Doesn't have to be.

Posted by John Heppenstall on Jun 13, 2017 6:41:25 AM

We chat with a lot of associations and everyone seems to have this underlying fear about video.

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Video Platform Expands to Podcasting

Posted by John Heppenstall on Jun 5, 2017 5:32:16 AM

We recognize that your association needs to produce strong, rich and relevant content.  At Association TV® we are keenly aware that video is the new text of the web and we focus on using this medium to drive non-dues revenue to fund your video programming.  There are also important non- video content pieces that are a great compliment to video.  

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Is Live-Streaming the answer to declining conference attendance?

Posted by John Heppenstall on May 26, 2017 9:07:00 AM

I met with a prospect the other day that was lamenting the fact that their association membership was declining and conference attendance was falling off.

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Why Sponsors Love Video

Posted by John Heppenstall on May 22, 2017 5:35:07 AM

It's no secret that video has become the new text of the web.  It's also not a big secret that sponsors are looking for more bang for their buck.  Here's why video has become the darling of association sponsorship

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