Industry Insights

From the Association TV Thought Leaders

Millennials and Video Content Marketing go Hand in Hand

Posted by John Heppenstall on Sep 19, 2017 7:08:08 AM

Successful associations understand that millennials will make up the majority of their membership in just 10 short years. What can your association do to attract and retain the generation that grew up with digital technology?

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Your Video should give you at least 4 content pieces

Posted by John Heppenstall on Sep 11, 2017 7:07:00 AM

As most associations are challenged to keep up with the content game, I thought I would add my thoughts on how you can stretch your content to multiple posts out of a single video...

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Sponsors Need You to Help them with content marketing

Posted by John Heppenstall on Sep 1, 2017 7:19:43 AM

The big buzz word in marketing over the last five years has been "content" marketing.  Your sponsors are really focused on this. The good news is that your association has a solution to help them.

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What's your priority from ASAE TORONTO?

Posted by John Heppenstall on Aug 22, 2017 5:51:31 AM

The buzz of ASAE Toronto is over.  No doubt you had a chance to learn, network, eat, and visit the hundred's of vendors vying for your attention.  Now the real work begins.  

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What's your video strategy?

Posted by John Heppenstall on Aug 9, 2017 4:39:27 PM

It’s interesting.  When I ask this question of some of our association prospects, often I get a pregnant pause and then something that sounds like a political answer to raising taxes. 

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The Demo Dilemma

Posted by John Heppenstall on Jul 31, 2017 5:03:41 AM

I always liked that cartoon of a battle where the salesperson selling the machine gun is told by the general that he is to busy to see the new gun because he has a war to fight.

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The future is now with your future content

Posted by John Heppenstall on Jul 19, 2017 10:56:08 AM

Well that's a confusing blog title.  But it makes sense when it comes to content creation using video...

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Your members want to be educated... and entertained

Posted by John Heppenstall on Jul 7, 2017 6:20:44 AM

Why do members belong?   Once you get past the networking piece, the real reason why most members are part of an association is education. 

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Yes, we can help with sponsorship

Posted by John Heppenstall on Jun 30, 2017 11:52:24 AM

I find the whole sponsorship piece intriguing for association conferences.   The usual hampster wheel is that you call up "Bob" and ask if he would do the same sponsorship as last year.  "Bob" knows that it is in his budget so he gives the green light.

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Why would you want 3 different platforms to confuse your audience?

Posted by John Heppenstall on Jun 26, 2017 5:23:06 AM

I've been to a few association sites in the last couple of weeks, and notice that there are different platforms for different applications.

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