Industry Insights

From the Association TV Thought Leaders

Members Need to Know Your Value

Posted by Dan Stevens on Aug 8, 2018 6:30:59 AM

The success of your association is based on your members finding value in belonging. Are you doing all you can to ensure that the value you deliver is front and center for members to see?

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AI is Changing the Ad Game.  Will Your Association Prosper?

Posted by John Heppenstall on Jul 26, 2018 9:55:39 AM

Predictions are coming fast and furious about how Artificial Intelligence (AI) is about to the change the advertising game. How will this effect your association, sponsorship, and most of all your membership?

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Everybody Wants To Be An Expert...Including Your Sponsors

Posted by Dan Stevens on Jul 18, 2018 8:16:46 AM

I've yet to meet someone that doesn't want to be an expert. Being an expert means that you command the respect of your audience. People trust experts. People look up to experts. If your association audience thought of your sponsors as experts, could you command a premium for that partnership?

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Why Sponsors Look Elsewhere For Digital Solutions.

Posted by John Heppenstall on Jul 9, 2018 7:37:04 AM

Today's Chief Marketing Officers (CMO's) consider associations to be behind the times when it comes to digital solutions. This is hurting your ability to grow non-dues revenue. Here are some ideas on how you can change that attitude and start attracting digital opportunities. 

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It's Official. Facebook is Your Competitor.

Posted by Dan Stevens on Jun 29, 2018 7:55:56 AM

Many of you are using Facebook to promote your association. Up until now, you have thought of Facebook as a valuable tool to give your members and prospects another channel to connect and share. We now know that Facebook is using Artificial Intelligence (AI) to gather data on unsuspecting members. Now we learn that Facebook is launching a platform that will allow anyone to create paid subscription groups. This mean that your competitors now have a convenient portal to attract your members while creating revenue for themselves and Facebook. 

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Build it and They Will Come: Why Associations Need Video Programming to Attract New Members

Posted by Randell Mauricio on Jun 20, 2018 6:23:37 AM

 

The times they are a-changin'.

Oh, yes they are. Over the last few weeks, I’ve noticed some things that have caused me to stop and think about how our viewing and media consumption habits have changed.
 

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6 Tough Questions About Your Sponsorship Programs

Posted by John Heppenstall on Jun 14, 2018 9:41:09 AM

As associations begin the necessary shift to non-dues revenue from member dues, a few tough questions will need to be asked about your current sponsorship model.

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Is Your Digital Inventory Deep Enough For Your Sponsors?

Posted by Dan Stevens on Jun 8, 2018 10:14:07 AM

As dues revenue begin their inevitable decline, associations will have to turn to sponsorships and other non-dues revenue opportunities to take up the slack.  Do you have the digital inventory to grow your sponsorship?

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Strategic Video Workbook a hit at MM&C

Posted by John Heppenstall on May 31, 2018 9:36:53 AM

It's amazing to think that every association executive that we talk with absolutely gets the fact that they need to step up their video content. Where most get stuck is figuring out where to start. Well, I think we have nicely solved that problem with an easy to follow workbook.

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Associations and Online Education

Posted by Breanna Perrelli on May 23, 2018 11:00:18 AM

Associations are as relevant as ever, but the factors that attract and retain members are completely different than they once were. While in the past, people joined associations for a sense of camaraderie, today the driving force behind association membership is education.

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