Industry Insights

From the Association TV Thought Leaders

Why Sponsors Love Video

Posted by John Heppenstall on May 22, 2017 5:35:07 AM

It's no secret that video has become the new text of the web.  It's also not a big secret that sponsors are looking for more bang for their buck.  Here's why video has become the darling of association sponsorship

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Elastic Sponsorship = Elastic Video = Profit

Posted by John Heppenstall on May 16, 2017 9:02:06 AM

We are right in the middle of proposing a video strategy for an association that involves a tiered sponsorship package based on Association TV® videoing a conference.   With our flexible model of attracting sponsorship, we can video as many segments as there are sponsorships sold.  

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What would I do with 5000 Member Prospects?

Posted by John Heppenstall on May 10, 2017 2:49:53 PM

We were fortunate to be in a position to discuss an association getting started with Video while at the MMCC conference in DC last week. 

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It's not how much it costs... How much will my Video make?

Posted by John Heppenstall on May 3, 2017 6:16:30 AM

Association TV® is a vendor at the MMCC show.  We have talked to a lot of great association people about how they can use video strategically.   Invariably, many still ask...

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Your website doesn't lie...

Posted by John Heppenstall on Apr 28, 2017 6:35:09 AM

We are often asked when we are in a meeting with a new association prospect;

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THE DIFFERENCE VIDEO MAKES ON YOUR WEBSITE

Posted by John Heppenstall on Apr 25, 2017 5:58:59 AM

I was doing some research for a prospect that I will be meeting with.  I specifically reviewed the organization's website and other digital peripherals.   

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What would you do with 50% more attendees to your conference?

Posted by John Heppenstall on Apr 21, 2017 8:20:33 AM

The first thing that you would do is say this is probably a scam because we would never see that increase from our membership...

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Association TV's Platform ensures Best practice

Posted by John Heppenstall on Apr 18, 2017 5:49:48 AM

A lot of our association clients are not that technical. That's why we designed Association TV's video player to be easy to use, and virtually guarantee that your video production and distribution are going to follow industry best practice.  From content planning to creation, to distribution, our Association TV® platform and services guide you all the way, following video best practices to maximize time on your website, SEO, member engagement, and monetization. 

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Monetization is the secret sauce...

Posted by John Heppenstall on Apr 12, 2017 6:33:22 AM

As a relatively new member of the WorkerBee.TV team, I have the opportunity to understand what is driving the crazy success that Association TV® has enjoyed over the past 2 years. 

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Topics: Insider

Sell Backwards to Maximize Sponsorship

Posted by John Heppenstall on Apr 10, 2017 7:33:58 AM

A great way to increase non-dues revenue for your association is to provide sponsors with more opportunities to purchase properties at your conference.   One way that we have seen tremendous growth in this area is to create a "recap video strategy".   

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