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John Heppenstall
John Heppenstall is the Director Of Marketing for WorkerBee.TV.
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Why Are Associations Doing Video Anyway?
Why is video so important for your Association Marketing? Your members are focused on consuming...
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When a Video is not a Video...But Better
Depending on the application, using animation for an entire video may be just the approach to take...
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Is Outsourcing your video strategy accountable?
Many associations are hesitant to outsource their video strategy and production because they feel...
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What does it take to make a great video?
We all know that communicating by video is the next best thing to live communication with an...
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Live Streaming a Triple winner
If you have an event at your next conference that you are thinking is a big opportunity to promote...
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We don't have the association resources to do video...
We talk to many association clients that suggest to us that they do not have the resources or the...
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Video to Grow Sponsorship? Read On...
One aspect of using video strategically is to create revenue by using video as a conduit. Like you,...
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Don't take our word for it...learn from our Customers.
As a marketing professional, it's important that I build trust to encourage our target audience to...
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Transaction based VS Strategic...Which is your video?
Most associations produce video in a transactional manner, rather than strategically. Let's pretend...
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Are your Videos infotaining?
Infotainment is almost like a new genre of marketing videos. As the name suggests, it is the...
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