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Conference Media: From Cost Center to Profit Center
We all know that video and multimedia production can be expensive. From hiring a videographer...
4 minute read
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Atomization: Breaking It Down.
More than any other group, associations have captured audiences with specific needs and access to a...
3 minute read
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Don't Work Harder; Work Smarter. Stay Organized!
Hopefully, I’m not just speaking for myself when I say, a large portion of our lives is spent...
3 minute read
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Pace Yourself! The importance of timing in good storytelling.
Pacing is more than just the speed of the cuts between clips. It’s a mixture of many things; flow,...
2 minute read
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Membership; What's In It For Me?
Hi! Friendly millennial here again, this time with a question that you should be able to answer -...
3 minute read
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What's the story? Context is key
When writing to inform, engage, and inspire, association professionals often assume members will be...
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Social Media - at your own risk.
Social media is a valuable tool but should be used delicately. Think screwdriver, not sledgehammer....
4 minute read
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Storyboarding: An Essential Step in Video Development
Storyboarding is an important step in creating compelling and effective animated videos. Imagine...
2 minute read
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So, you've made a great video, now what?
Imagine this: you’re tasked with creating a video. It’s a fun project, and you run with it. You...
3 minute read
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Boomers vs. Millennials: Differences & Similarities
Do you know what the biggest difference is between boomers and their younger counterparts? How they...
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Social Media - at your own risk.
Social media is a valuable tool but should be used delicately. Think screwdriver, not sledgehammer....