Conference Media: From Cost Center to Profit Center

We all know that video and multimedia production can be expensive. From hiring a videographer...

Atomization: Breaking It Down.

More than any other group, associations have captured audiences with specific needs and access to a...

Don't Work Harder; Work Smarter. Stay Organized!

Hopefully, I’m not just speaking for myself when I say, a large portion of our lives is spent...

Pace Yourself! The importance of timing in good storytelling.

Pacing is more than just the speed of the cuts between clips. It’s a mixture of many things; flow,...

Membership; What's In It For Me?

Hi! Friendly millennial here again, this time with a question that you should be able to answer -...

What's the story? Context is key

When writing to inform, engage, and inspire, association professionals often assume members will be...

Social Media - at your own risk.

Social media is a valuable tool but should be used delicately. Think screwdriver, not sledgehammer....

Storyboarding: An Essential Step in Video Development

Storyboarding is an important step in creating compelling and effective animated videos. Imagine...

So, you've made a great video, now what?

Imagine this: you’re tasked with creating a video. It’s a fun project, and you run with it. You...

Boomers vs. Millennials: Differences & Similarities

Do you know what the biggest difference is between boomers and their younger counterparts? How they...