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From the Association TV Thought Leaders

Dan Stevens

Dan Stevens

Recent Posts

Would You Hire an Employee That Gave 50% of Their Salary Back?

Posted by Dan Stevens on Dec 6, 2018 9:34:25 AM

What if you could hire a person that would have a significant positive impact on membership and engagement, build and produce your entire content calendar, and every year, would give you at least half of their salary back.  Would you hire that person?

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Be Thankful For Member Comments

Posted by Dan Stevens on Nov 21, 2018 8:41:57 AM

We all know that it's sometimes hard to listen to and respond to member comments.  Members are often critical of association value.  To retain and grow members, we need to be in a position to act on feedback - both positive and negative.

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Membership and Content Evolving Like TV

Posted by Dan Stevens on Nov 1, 2018 9:18:26 AM

For those of us that have been through the evolution of TV from FREE access to today's streaming subscription model, the  evolution of membership dues and online content are following the same progression...

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Content Hungry Associations Know To Start With Video

Posted by Dan Stevens on Oct 23, 2018 1:02:10 PM

The key to every association's success in the future will be their ability to create meaningful content quickly and efficiently for their stakeholders. Starting your content planning with video makes the rest easy.

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Teach an Association to Fish...

Posted by Dan Stevens on Oct 2, 2018 12:30:38 PM

There is that great quote from Maimonides; " Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.  The same can be said for an association being put in the position to build their own video content calendar and have that content serve members and sponsors alike. 

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You Would Be Surprised At Which Group Cares More About Content

Posted by Dan Stevens on Sep 14, 2018 7:21:37 AM

It's no surprise that the content that you produce for members is critical to keeping your association relevant. What is surprising is which member demographic is the most interested in your content.

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Free Video Content

Posted by Dan Stevens on Aug 22, 2018 5:02:16 AM

FREE VIDEO!  Sounds too good to be true?  It's not.

We know that video can be expensive; we also know that video is the content that your membership and sponsors are craving. Your sponsors know that your members are 10x more likely to watch a video than to read similar content. Sponsors and advertisers will pay for your video content. All you need is the right partner to put it all together.  To wrap your head around how your video content can be free, let's look at how your association magazine works.

Think of your video content like an association magazine.

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Members Need to Know Your Value

Posted by Dan Stevens on Aug 8, 2018 6:30:59 AM

The success of your association is based on your members finding value in belonging. Are you doing all you can to ensure that the value you deliver is front and center for members to see?

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Everybody Wants To Be An Expert...Including Your Sponsors

Posted by Dan Stevens on Jul 18, 2018 8:16:46 AM

I've yet to meet someone that doesn't want to be an expert. Being an expert means that you command the respect of your audience. People trust experts. People look up to experts. If your association audience thought of your sponsors as experts, could you command a premium for that partnership?

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It's Official. Facebook is Your Competitor.

Posted by Dan Stevens on Jun 29, 2018 7:55:56 AM

Many of you are using Facebook to promote your association. Up until now, you have thought of Facebook as a valuable tool to give your members and prospects another channel to connect and share. We now know that Facebook is using Artificial Intelligence (AI) to gather data on unsuspecting members. Now we learn that Facebook is launching a platform that will allow anyone to create paid subscription groups. This mean that your competitors now have a convenient portal to attract your members while creating revenue for themselves and Facebook. 

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