Industry Insights

From the Association TV Thought Leaders

Dan Stevens

Dan Stevens

Recent Posts

Why You Can't Compete Against Social AI

Posted by Dan Stevens on Feb 15, 2019 8:20:37 AM

You've just posted another video on Facebook and YouTube.  You're hoping this is the one that your members start to share with their peers and it goes viral.... Be careful for what you wish for.

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The 7 Stages of Social Media

Posted by Dan Stevens on Jan 28, 2019 7:25:39 AM

If you are like many associations, you are somewhere in the 7 stages between love and grief with Social Media. 

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Member Micro Learning Perfect for Video

Posted by Dan Stevens on Jan 10, 2019 12:09:47 PM

As time becomes more scarce for your members,  their learning needs to be done in a shorter time frame. The new buzz word for association education is Micro Learning.  Are you set up for this new trend?

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Posting Quality - Yes It Matters

Posted by Dan Stevens on Dec 20, 2018 9:29:03 AM

Like the old saying goes... you only get one chance to make a great first impression.  Every post you make needs to be the best it can be - including video.

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Would You Hire an Employee That Gave 50% of Their Salary Back?

Posted by Dan Stevens on Dec 6, 2018 9:34:25 AM

What if you could hire a person that would have a significant positive impact on membership and engagement, build and produce your entire content calendar, and every year, would give you at least half of their salary back.  Would you hire that person?

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Be Thankful For Member Comments

Posted by Dan Stevens on Nov 21, 2018 8:41:57 AM

We all know that it's sometimes hard to listen to and respond to member comments.  Members are often critical of association value.  To retain and grow members, we need to be in a position to act on feedback - both positive and negative.

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Membership and Content Evolving Like TV

Posted by Dan Stevens on Nov 1, 2018 9:18:26 AM

For those of us that have been through the evolution of TV from FREE access to today's streaming subscription model, the  evolution of membership dues and online content are following the same progression...

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Content Hungry Associations Know To Start With Video

Posted by Dan Stevens on Oct 23, 2018 1:02:10 PM

The key to every association's success in the future will be their ability to create meaningful content quickly and efficiently for their stakeholders. Starting your content planning with video makes the rest easy.

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Teach an Association to Fish...

Posted by Dan Stevens on Oct 2, 2018 12:30:38 PM

There is that great quote from Maimonides; " Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.  The same can be said for an association being put in the position to build their own video content calendar and have that content serve members and sponsors alike. 

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You Would Be Surprised At Which Group Cares More About Content

Posted by Dan Stevens on Sep 14, 2018 7:21:37 AM

It's no surprise that the content that you produce for members is critical to keeping your association relevant. What is surprising is which member demographic is the most interested in your content.

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